Jumpshot insights: interesting case studies about online behaviour

Jumpshot.com is an analytics tool, which offers a lot of information about internet users: “what people search for, where they spend their time, what they do there, and how they get from place to place across the web.”

It is possible to raise several objections to the reliability of their data and to what extent data really represent the overall online behaviour. On the other hand, it would be unreasonable to completely ignore its results.

An interesting section of the website is Jumpshot insights. The authors show many different case studies, using Jumpshot data. Right now, you may read cases like these:

  • SEO strategies of competitors
  • Halloween costume trends
  • Gender differences in Online Shopping
  • many more

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