web analytics Archive

8 Sep 2015

4 specific features of German digital marketing

When targeting Germany in your digital campaigns, it is necessary to take into consideration several important factors.   Search Engine Marketing: the dominance of Google Germany is an example of a country, in which Google has a
26 Jun 2015

Several Tips for those who use Excel for Facebook analytics

If you are running a Page on Facebook and you managed to get 30 likes for your website, it is possible to use Facebook analytics interface called “Facebook Insights”. It offers many valuable insights into the behavior
20 Jun 2015

Dark social and how to deal with it in Google Analytics

One of the most fascinating benefits of online business is its ability to track many types of user behaviour. One of the best examples (and one of the most important ones) is the “dark social” category of
15 Jun 2015

Low-traffic and A/B testing – is it worth it?

A/B testing is usually considered to be a best practice method, how to optimize existing campaigns (and not only PPC campaigns). The basic idea is that you test two versions of a landing page / ad /
8 Jun 2015

Keyword or Search term report – connect data from AdWords and Analytics

In many cases, it is very handy to connect data from Google AdWords about the performance of your keywords or search terms with data from Google Analytics. If you have connected your accounts, you have a possibility
19 May 2015

The great resource center for Web performance tools

For anyone interested in Web performance and its improvement, this is the great website with many resources about this topic. It shows over 130 tools and 17 books about the speed of websites or its design and
4 May 2015

Google Analytics IQ exam – my personal tips how to be successful

I took Google Analytics IQ exam and – I was successful. Therefore, I would like to share my thoughts and experience with other people who would like to pass the test too. What did the exam cover? It covered questions
23 Apr 2015

Report of users behavior you may not have heard about

Many people complain that Google Analytics interface is not very good for examining the flow of user behavior. It offers the Behavior Flow report in Behavior section. It is a great tool for visualization, but it is a bit
14 Apr 2015

Avinash Kaushik’s new tips for analysis

Read a wonderful article by Avinash Kaushik, in which he shows many of his new tricks for optimisation of websites from analytics point of view. In particular, I would recommend reading the part about Assisted Conversions in
25 Feb 2015

Segmentation by sessions in Google Analytics

For a content-oriented website, it is good to analyze the frequency of sessions in Google Analytics. It can help you to understand the type of content that is appealing to your audience, their typical behavior as well