Author Archive

23 Mar 2015

The Social Network Analysis of a Public Debate about 2015 Referendum in Slovakia

In this Article, I would like to introduce my poster I presented at the General Online Research Conference 2015 in Cologne. This is the part about the Research Questions, Data and Methodology used. INTRODUCTION Many authors had
4 Mar 2015

Markov models – very nice explanation

In case that you want to understand or you want to explain Markov models for someone, this website gives a very nice and easy-to-understand way to get the idea behind them. And more importantly – it uses
25 Feb 2015

Segmentation by sessions in Google Analytics

For a content-oriented website, it is good to analyze the frequency of sessions in Google Analytics. It can help you to understand the type of content that is appealing to your audience, their typical behavior as well
16 Feb 2015

Biomedical journal provides its datasets online

Biomedical journal Gigascience decided to do a rather unique thing in the world of academic papers. “What makes Gigascience unique is that it makes available, through its dedicated servers and database the full data sets associated with the articles
13 Feb 2015

Excel analysis of keywords for multiple websites

For SEO analysis, but not only, Lunametrics had published a wonderful article about an analysis of keywords for multiple websites. It deals with the situation, when there are “keywords that have more than one of your site’s
5 Feb 2015

Behavioral advertising – putting data into practice

Kissmetrics had published an interesting article about Behavioral Advertising. It develops the possibilities to target your audience based on their previous behavior. It nicely shows that in the beginning, it is an analytical activity, since data you
30 Jan 2015

The possibilities of Twitter and Pinterest analytics

This article shows the possibilities for web and data analysts, how to use newly-emerged functions from these two social networks. Although these platforms might have brought even more data, it still can work as a wonderful resource.
22 Jan 2015

Academic dataset from Yelp for an analysis

For text mining purposes, as well as market research, it might be useful to use the Academic dataset, offered by Yelp here. It “is providing all the data and reviews of the 250 closest businesses for 30
5 Jan 2015

Great Excel shortcut

This might sound trivial, but it is such a great Excel shortcut, that I decided to mention it here explicitly. In order to make a sum of a certain column, the function usually used is SUM(). However,