Author Archive

25 Jan 2016

Common problems with data frames in R

It is rather obvious to say, but data frames in R are one of the most interesting features of this programming language. However, sometimes they might not be the easiest to understand and use. The DataCamp Team
12 Jan 2016

Online research: not demographics, but intent?

Think with Google team published an interesting article about an analysis of online target audience. Based on a study they conducted with Millward Brown Digital Agency, they argue that (at least for users with mobile devices), it
6 Jan 2016

Social Network Analysis & R: An amazing tutorial

In case that you are interested in learning to use social network analysis, you may find this tutorial to be very useful. It is prepared by people from Stanford university. And the greatest thing about it is
28 Dec 2015

Analyze Facebook data using R

When you browse the internet, looking for help with getting data from Facebook within R interface, you would probably find several websites, which already link to this wonderful blog. For complete R newbies, I would just add
11 Dec 2015

Third dimension and more dimensions in Google Analytics

The feature is not brand-new. However, it is still not well-known. For standard reports in Google Analytics user interface, it is common to use primary and secondary dimension. For example, Source/Medium report interface looks like this: However, the
4 Dec 2015

Instagram for Research

Social scientists are always looking for innovative ways of research. A good example is the study Zooming into an Instagram city: reading the local through social media by Nadav Hochman and Lev Manovich. They used Instagram for
1 Dec 2015

How to include a graph in Metrics widget in Google Analytics Dashboards

Dashboards are an interesting feature in Google Analytics. They might not be as useful for an analyst, who needs to get deeper into data. However, for people, who need only a quick and clear overview of a
10 Nov 2015

Jumpshot insights: interesting case studies about online behaviour is an analytics tool, which offers a lot of information about internet users: “what people search for, where they spend their time, what they do there, and how they get from place to place across the
6 Nov 2015

Tips for international digital campaigns

PPC Hero published an interesting article about running international digital campaigns, especially search engine marketing. The author shows 5 issues related to international digital campaigns he learned at the Hero Conf in London. Here is their summary:
21 Oct 2015

Calculated metrics in Google Analytics

Recently, Google Analytics introduced a new feature – calculated metric. What it is? “Calculated metrics grant you greater flexibility in deriving insights by enabling you to perform basic calculations on metrics right there in the interface –