One of the powerful features of Google analytics is the introduction of new automatic retargeting lists (look here). However, the introduction of Universal Analytics brings more new features. In Universal Analytics, it is possible to exclude search
In this article, I would like to focus on the issue of (not set) in AdWords report in Google Analytics. I have experienced several situations: Once, the report Keywords in AdWords section showed keyword (not set), making
In 2014, the consortium of various partners launched a project urbandata2decide, coordinated by Austrian-based SME SYNYO GmbH. Its aim is to extract information, create visualizations, support decision-making and approach urban challenges. The reason why the project might
I have recently introduced a method of hyperlink analysis. In this post, I would like to show one approach, how to use this method and social network analysis in web analytics. The hyperlink analysis is based on
In this post, I would like to briefly introduce a hyperlink analysis – one of the traditional online research methods. The social researchers were pretty quick to understand and analyze the network nature of the internet and
When the website grows bigger and gets more traffic, what might happen is that a single keyword or a search term leads to multiple landing pages. It is useful to know these keywords and landing pages for several reasons:
Voyant Tools is an interesting tool for a text analysis of a text. It is very easy-to-use, pretty intuitive and offers several analytical possibilities for a researcher. For example, it is possible to create a tag cloud
The group of authors from the University of Milano submitted an interesting article for CARMA 2016 International Conference on Advanced Research Methods and Analytics. They proposed a “A Multivariate Approach to Facebook Data for Marketing Communication” (available here).