Tips for international digital campaigns

PPC Hero published an interesting article about running international digital campaigns, especially search engine marketing. The author shows 5 issues related to international digital campaigns he learned at the Hero Conf in London. Here is their summary:

  1. Currency Exchange Rate Fluctuations Influence Decisions
  2. Call Back Technology In Countries With Higher Cost Cellular Services Can Significantly Affect Revenue/Leads
  3. Lower CPC Outside Of The US
  4. Europe Doesn’t Get The Cool Google Toys Because They Keep Suing Google
  5. Bing Is Seriously Underrated In Europe & They Are Seriously Invested In Changing This

For more information, read the article above.

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