PPC Hero published an interesting article about running international digital campaigns, especially search engine marketing. The author shows 5 issues related to international digital campaigns he learned at the Hero Conf in London. Here is their summary:
- Currency Exchange Rate Fluctuations Influence Decisions
- Call Back Technology In Countries With Higher Cost Cellular Services Can Significantly Affect Revenue/Leads
- Lower CPC Outside Of The US
- Europe Doesn’t Get The Cool Google Toys Because They Keep Suing Google
- Bing Is Seriously Underrated In Europe & They Are Seriously Invested In Changing This
For more information, read the article above.