“Have you ever listened to NPR radio announcers and imagined them walking around their normal lives talking like that? “Honey, we’re out of mustard” in that deep, formal baritone? Not only would it seem awkward and fake, but it would also be pretty distracting.
The same is true for content marketing, and we’re seeing companies of all sizes struggle with this as online media evolves.”
There are several methods, how to analyze language of your target audience. The text analysis of social media data, the social network analysis of different topics on social media, virtual ethnography for a deeper analysis of specific target groups, discourse analysis for a segmentation of audiences or finding narratives in social media data.
These methods may help you find:
most common words & phrases your customers really use
the changes in the language in real-time
problems and issues your target audience deal with
keywords for your keyword-oriented marketing activities
ties between your customer base and your competitors
what are other online activities of your target audience
How can you use these resources?
Write about new topics and problems of your target audience
You may use these topics for your content marketing and social media activities, as well as product improvement.
Improve the language of your online communication
You may make your copywriter to use the common phrases your target audience use in their everyday activities. It may be very handy for your content marketing and social media activities.
Find new keywords, especially for cheaper long-tail traffic
Text analysis of the language of your target audience allows you to get ideas for new keywords for your SEO and PPC campaigns.
Approach your competitor’s user base
The ties between your customers and your competitor’s user base enable you to see, what topics are attractive for your potential customers. It enables you to start with targeted social media and email activities.