twitter Archive

8 Sep 2016

The language of your customers – why you should care about it?

The article may start with a popular example, used by Content Marketing Institute: “Have you ever listened to NPR radio announcers and imagined them walking around their normal lives talking like that? “Honey, we’re out of mustard”
3 Aug 2016

The Overview of Social Media Data Analysis Tools

At Social Media Lab, it is possible to see a very clear overview of tools, available for social and market analysis. The authors compare the tools with respect to their functions, data sources or export options. The
7 Aug 2015

Benford’s Law & Social Media data – detection of suspicious activity?

The scientists had applied the so-called Benford’s Law to Social Media data. The results show that the law might be useful to identify fraudulent social media activities. Benford’s Law says that “in any list of data, numbers
20 Jun 2015

Dark social and how to deal with it in Google Analytics

One of the most fascinating benefits of online business is its ability to track many types of user behaviour. One of the best examples (and one of the most important ones) is the “dark social” category of
30 Jan 2015

The possibilities of Twitter and Pinterest analytics

This article shows the possibilities for web and data analysts, how to use newly-emerged functions from these two social networks. Although these platforms might have brought even more data, it still can work as a wonderful resource.