tools Archive

10 Nov 2015

Jumpshot insights: interesting case studies about online behaviour

Jumpshot.com is an analytics tool, which offers a lot of information about internet users: “what people search for, where they spend their time, what they do there, and how they get from place to place across the
8 Oct 2015

Don’t forget about Wikipedia for web analysis

A group of authors had published a very interesting study “Wikipedia Page View Reflects Web Search Trend“. It may be very helpful for web analysis. They argued that: We “investigate whether search frequency can be estimated from
29 Jul 2015

Social Network Analysis & R

The article gives a nice overview of a historic development of the social network analysis method. It also gives a nice introduction and handy tips for using R with social network analysis. Recommended reading for anyone interested
26 Jun 2015

Several Tips for those who use Excel for Facebook analytics

If you are running a Page on Facebook and you managed to get 30 likes for your website, it is possible to use Facebook analytics interface called “Facebook Insights”. It offers many valuable insights into the behavior
5 Feb 2015

Behavioral advertising – putting data into practice

Kissmetrics had published an interesting article about Behavioral Advertising. It develops the possibilities to target your audience based on their previous behavior. It nicely shows that in the beginning, it is an analytical activity, since data you