international digital campaigns Archive

12 Apr 2016

PPC Life time value calculation

The concept of the life-time value of the customer is getting more and more popular. There are several ways and hundreds of articles how to deal with it and calculate it. In case that you are using
6 Nov 2015

Tips for international digital campaigns

PPC Hero published an interesting article about running international digital campaigns, especially search engine marketing. The author shows 5 issues related to international digital campaigns he learned at the Hero Conf in London. Here is their summary:
8 Sep 2015

4 specific features of German digital marketing

When targeting Germany in your digital campaigns, it is necessary to take into consideration several important factors.   Search Engine Marketing: the dominance of Google Germany is an example of a country, in which Google has a