When targeting Germany in your digital campaigns, it is necessary to take into consideration several important factors. Search Engine Marketing: the dominance of Google Germany is an example of a country, in which Google has a
The researchers had used social network analysis to detect Dutch Jihad communities on Facebook. A good thing about the article is the description of a methodology, which the authors used to detect these groups.
The article gives a nice overview of a historic development of the social network analysis method. It also gives a nice introduction and handy tips for using R with social network analysis. Recommended reading for anyone interested
If you are running a Page on Facebook and you managed to get 30 likes for your website, it is possible to use Facebook analytics interface called “Facebook Insights”. It offers many valuable insights into the behavior
One of the most fascinating benefits of online business is its ability to track many types of user behaviour. One of the best examples (and one of the most important ones) is the “dark social” category of
In many cases, it is very handy to connect data from Google AdWords about the performance of your keywords or search terms with data from Google Analytics. If you have connected your accounts, you have a possibility
For anyone interested in Web performance and its improvement, this is the great website with many resources about this topic. It shows over 130 tools and 17 books about the speed of websites or its design and