Blog Archive

8 Sep 2015

4 specific features of German digital marketing

When targeting Germany in your digital campaigns, it is necessary to take into consideration several important factors.   Search Engine Marketing: the dominance of Google Germany is an example of a country, in which Google has a
20 Aug 2015

Application of social network analysis to detect communities online

The researchers had used social network analysis to detect Dutch Jihad communities on Facebook. A good thing about the article is the description of a methodology, which the authors used to detect these groups.
29 Jul 2015

Social Network Analysis & R

The article gives a nice overview of a historic development of the social network analysis method. It also gives a nice introduction and handy tips for using R with social network analysis. Recommended reading for anyone interested
10 Jul 2015

User experience (UX) & Analytics I: Contact page analysis

In many cases, the contact page is one of the most visited pages on your website. Therefore, the article might be useful for those of you, who are interested in an analysis of the Contact page and
26 Jun 2015

Several Tips for those who use Excel for Facebook analytics

If you are running a Page on Facebook and you managed to get 30 likes for your website, it is possible to use Facebook analytics interface called “Facebook Insights”. It offers many valuable insights into the behavior
20 Jun 2015

Dark social and how to deal with it in Google Analytics

One of the most fascinating benefits of online business is its ability to track many types of user behaviour. One of the best examples (and one of the most important ones) is the “dark social” category of
15 Jun 2015

Low-traffic and A/B testing – is it worth it?

A/B testing is usually considered to be a best practice method, how to optimize existing campaigns (and not only PPC campaigns). The basic idea is that you test two versions of a landing page / ad /
8 Jun 2015

Keyword or Search term report – connect data from AdWords and Analytics

In many cases, it is very handy to connect data from Google AdWords about the performance of your keywords or search terms with data from Google Analytics. If you have connected your accounts, you have a possibility
28 May 2015

Keyword research: a great way to find new keywords (and eventually leads)

It is not a new article, but it shows a great way, how to improve the keyword research process. The trick is to use an option in Google Keyword Planner and let it search for keywords by
19 May 2015

The great resource center for Web performance tools

For anyone interested in Web performance and its improvement, this is the great website with many resources about this topic. It shows over 130 tools and 17 books about the speed of websites or its design and