Author Archive

15 Jun 2015

Low-traffic and A/B testing – is it worth it?

A/B testing is usually considered to be a best practice method, how to optimize existing campaigns (and not only PPC campaigns). The basic idea is that you test two versions of a landing page / ad /
8 Jun 2015

Keyword or Search term report – connect data from AdWords and Analytics

In many cases, it is very handy to connect data from Google AdWords about the performance of your keywords or search terms with data from Google Analytics. If you have connected your accounts, you have a possibility
28 May 2015

Keyword research: a great way to find new keywords (and eventually leads)

It is not a new article, but it shows a great way, how to improve the keyword research process. The trick is to use an option in Google Keyword Planner and let it search for keywords by
19 May 2015

The great resource center for Web performance tools

For anyone interested in Web performance and its improvement, this is the great website with many resources about this topic. It shows over 130 tools and 17 books about the speed of websites or its design and
4 May 2015

Google Analytics IQ exam – my personal tips how to be successful

I took Google Analytics IQ exam and – I was successful. Therefore, I would like to share my thoughts and experience with other people who would like to pass the test too. What did the exam cover? It covered questions
29 Apr 2015

Backup your keywords in Google Webmaster Tools

Google Webmaster Tools is one of the last places, where it is possible to learn information about keywords from Google organic search. Even in Webmaster Tools, you may see only a smaller slice of data: And this
23 Apr 2015

Report of users behavior you may not have heard about

Many people complain that Google Analytics interface is not very good for examining the flow of user behavior. It offers the Behavior Flow report in Behavior section. It is a great tool for visualization, but it is a bit
14 Apr 2015

Avinash Kaushik’s new tips for analysis

Read a wonderful article by Avinash Kaushik, in which he shows many of his new tricks for optimisation of websites from analytics point of view. In particular, I would recommend reading the part about Assisted Conversions in
2 Apr 2015

Very handy Excel shortcut

This might sound trivial, but it is such a great Excel shortcut, that I decided to mention it here explicitly. In order to make a sum of a certain column, the function usually used is SUM(). However,
24 Mar 2015

THE SOCIAL NETWORK ANALYSIS OF A PUBLIC DEBATE ABOUT 2015 REFERENDUM IN SLOVAKIA – RESULTS

In a previous article, I have introduced my research project about the Social Network Analysis of a Public Debate in Slovakia. Here, I would like to introduce the results of the analysis. The combination of the edges from