Author Archive

8 Oct 2015

Don’t forget about Wikipedia for web analysis

A group of authors had published a very interesting study “Wikipedia Page View Reflects Web Search Trend“. It may be very helpful for web analysis. They argued that: We “investigate whether search frequency can be estimated from
20 Sep 2015

4 specific features of digital marketing in Czech republic and Slovakia

When targeting Czech republic or Slovakia in your digital campaigns, it is necessary to take into consideration several important factors. 1. The existence of seznam.cz in Czech republic There are not many countries in the world, in
8 Sep 2015

4 specific features of German digital marketing

When targeting Germany in your digital campaigns, it is necessary to take into consideration several important factors.   Search Engine Marketing: the dominance of Google Germany is an example of a country, in which Google has a
4 Sep 2015

Using data to predict the success of top models in next season

A very interesting article was published by Sciencedaily. “Researchers at Indiana University have predicted the popularity of new faces to the world of modeling with over 80 percent accuracy using advanced computational methods and data from Instagram.”
20 Aug 2015

Application of social network analysis to detect communities online

The researchers had used social network analysis to detect Dutch Jihad communities on Facebook. A good thing about the article is the description of a methodology, which the authors used to detect these groups.
7 Aug 2015

Benford’s Law & Social Media data – detection of suspicious activity?

The scientists had applied the so-called Benford’s Law to Social Media data. The results show that the law might be useful to identify fraudulent social media activities. Benford’s Law says that “in any list of data, numbers
29 Jul 2015

Social Network Analysis & R

The article gives a nice overview of a historic development of the social network analysis method. It also gives a nice introduction and handy tips for using R with social network analysis. Recommended reading for anyone interested
10 Jul 2015

User experience (UX) & Analytics I: Contact page analysis

In many cases, the contact page is one of the most visited pages on your website. Therefore, the article might be useful for those of you, who are interested in an analysis of the Contact page and
26 Jun 2015

Several Tips for those who use Excel for Facebook analytics

If you are running a Page on Facebook and you managed to get 30 likes for your website, it is possible to use Facebook analytics interface called “Facebook Insights”. It offers many valuable insights into the behavior
20 Jun 2015

Dark social and how to deal with it in Google Analytics

One of the most fascinating benefits of online business is its ability to track many types of user behaviour. One of the best examples (and one of the most important ones) is the “dark social” category of