Monthly Archive:: October 2016

13 Oct 2016

How to use Facebook API data to link users with a content they prefer

The group of authors from the University of Milano submitted an interesting article for CARMA 2016 International Conference on Advanced Research Methods and Analytics. They proposed a “A Multivariate Approach to Facebook Data for Marketing Communication” (available here).
12 Oct 2016

Metrics and dimensions that can be used together in Google Analytics

Not all data in Google Analytics is equal. Or more precisely – it cannot be combined together. Avinash Kaushik had dealt with this issue in one of his famous articles. He explained that some metrics were calculated