Monthly Archive:: June 2015

26 Jun 2015

Several Tips for those who use Excel for Facebook analytics

If you are running a Page on Facebook and you managed to get 30 likes for your website, it is possible to use Facebook analytics interface called “Facebook Insights”. It offers many valuable insights into the behavior
20 Jun 2015

Dark social and how to deal with it in Google Analytics

One of the most fascinating benefits of online business is its ability to track many types of user behaviour. One of the best examples (and one of the most important ones) is the “dark social” category of
15 Jun 2015

Low-traffic and A/B testing – is it worth it?

A/B testing is usually considered to be a best practice method, how to optimize existing campaigns (and not only PPC campaigns). The basic idea is that you test two versions of a landing page / ad /
8 Jun 2015

Keyword or Search term report – connect data from AdWords and Analytics

In many cases, it is very handy to connect data from Google AdWords about the performance of your keywords or search terms with data from Google Analytics. If you have connected your accounts, you have a possibility