Monthly Archive:: February 2015

25 Feb 2015

Segmentation by sessions in Google Analytics

For a content-oriented website, it is good to analyze the frequency of sessions in Google Analytics. It can help you to understand the type of content that is appealing to your audience, their typical behavior as well
16 Feb 2015

Biomedical journal provides its datasets online

Biomedical journal Gigascience decided to do a rather unique thing in the world of academic papers. “What makes Gigascience unique is that it makes available, through its dedicated servers and database the full data sets associated with the articles
13 Feb 2015

Excel analysis of keywords for multiple websites

For SEO analysis, but not only, Lunametrics had published a wonderful article about an analysis of keywords for multiple websites. It deals with the situation, when there are “keywords that have more than one of your site’s
5 Feb 2015

Behavioral advertising – putting data into practice

Kissmetrics had published an interesting article about Behavioral Advertising. It develops the possibilities to target your audience based on their previous behavior. It nicely shows that in the beginning, it is an analytical activity, since data you