24 Feb 2017

Google Analytics features – exclusion of search terms or management of search providers

One of the powerful features of Google analytics is the introduction of new automatic retargeting lists (look here). However, the introduction of Universal Analytics brings more new features. In Universal Analytics, it is possible to exclude search
8 Feb 2017

(not set) in AdWords reports in Google Analytics

In this article, I would like to focus on the issue of (not set) in AdWords report in Google Analytics. I have experienced several situations: Once, the report Keywords in AdWords section showed keyword (not set), making
24 Jan 2017

Get inspired – Case studies on how urban planners use social media and open data

In 2014, the consortium of various partners launched a project urbandata2decide, coordinated by Austrian-based SME SYNYO GmbH. Its aim is to extract information, create visualizations, support decision-making and approach urban challenges. The reason why the project might
9 Jan 2017

Traffic hubs and one-way roads: Social Network Analysis & Web Analytics

I have recently introduced a method of hyperlink analysis. In this post, I would like to show one approach, how to use this method and social network analysis in web analytics. The hyperlink analysis is based on
29 Dec 2016

How to: a sentiment analysis using R

I would like to refer to a great article by David Robinson. In this article, you may read a very nice and thorough step-by-step guide for a sentiment analysis of Yelp reviews. The best thing about the
10 Dec 2016

A short overview of a hyperlink analysis

In this post, I would like to briefly introduce a hyperlink analysis – one of the traditional online research methods. The social researchers were pretty quick to understand and analyze the network nature of the internet and
25 Nov 2016

Use visualisations to find keywords leading to more landing pages

When the website grows bigger and gets more traffic, what might happen is that a single keyword or a search term leads to multiple landing pages. It is useful to know these keywords and landing pages for several reasons:
16 Nov 2016

How to get likers and commenters of public posts

In this article, I would like to give a basic guide on how to download data from Facebook API about public posts of public Facebook pages. You may use such data for social network analysis, for text
2 Nov 2016

The examples of text analysis experiments using Voyant Tools

Voyant Tools is an interesting tool for a text analysis of a text. It is very easy-to-use, pretty intuitive and offers several analytical possibilities for a researcher. For example, it is possible to create a tag cloud
13 Oct 2016

How to use Facebook API data to link users with a content they prefer

The group of authors from the University of Milano submitted an interesting article for CARMA 2016 International Conference on Advanced Research Methods and Analytics. They proposed a “A Multivariate Approach to Facebook Data for Marketing Communication” (available here).