25 Nov 2016

Use visualisations to find keywords leading to more landing pages

When the website grows bigger and gets more traffic, what might happen is that a single keyword or a search term leads to multiple landing pages. It is useful to know these keywords and landing pages for several reasons:
12 Nov 2016

Metrics and dimensions that can be used together in Google Analytics

Not all data in Google Analytics is equal. Or more precisely – it cannot be combined together. Avinash Kaushik had dealt with this issue in one of his famous articles. He explained that some metrics were calculated
2 Nov 2016

The examples of text analysis experiments using Voyant Tools

Voyant Tools is an interesting tool for a text analysis of a text. It is very easy-to-use, pretty intuitive and offers several analytical possibilities for a researcher. For example, it is possible to create a tag cloud
17 Oct 2016

Get inspired – Case studies on how urban planners use social media and open data

In 2014, the consortium of various partners launched a project urbandata2decide, coordinated by Austrian-based SME SYNYO GmbH. Its aim is to extract information, create visualizations, support decision-making and approach urban challenges. The reason why the project might
13 Oct 2016

How to use Facebook API data to link users with a content they prefer

The group of authors from the University of Milano submitted an interesting article for CARMA 2016 International Conference on Advanced Research Methods and Analytics. They proposed a “A Multivariate Approach to Facebook Data for Marketing Communication” (available here).
8 Sep 2016

The language of your customers – why you should care about it?

The article may start with a popular example, used by Content Marketing Institute: “Have you ever listened to NPR radio announcers and imagined them walking around their normal lives talking like that? “Honey, we’re out of mustard”
10 Aug 2016

Text mining with RapidMiner – video tutorials

This website offers you a possibility to learn all basic operations for text mining in RapidMiner. The videos are very clear and practical. Recommended for anyone who wants to try to do text mining in RapidMiner.
3 Aug 2016

The Overview of Social Media Data Analysis Tools

At Social Media Lab, it is possible to see a very clear overview of tools, available for social and market analysis. The authors compare the tools with respect to their functions, data sources or export options. The
20 Jul 2016

Several use cases of the social network analysis methodology

In this article, we would like to share several use cases of the social network analysis. They might motivate you to run your own projects. “a very simple and quick mockup of family relations and correspondence for
8 Jul 2016

Test results database

In this article, I want to recommend a website, that contains a database of many test results and case studies. You can browse tests by categories, campaigns, elements or topic tested. A very good resource for research!